11 Ways to Boost Your Local Business
1. Search Engine Optimization, S E O Without Search Engine Optimization it is unlikely that you will be found in the search engines for any relevant phrases.
Keywords research, finding appropriate keywords that target the audience you are after and relates to the content of the site.
This sets the theme of the site and selecting the phrases that you want the site to be found by.
On-page S E O, this is the optimization of site pages to represent intended content as well as possibility to rank higher and earn more relevant traffic in search engines.
Offsite S E O, Domain Authority Building. Traffic Data, visitor behavior, time on site, pages per session, bounce rate.
2. Content Marketing
is critical to keep your website fresh and relevant in the space you want to fill. S E O doesn’t work if you don’t have good interesting content to optimize. You need to create relevant, interesting content to attract your target audience, and ultimately drive customer action.
3. Location Targeting
Making sure you N A P (name, address, phone number) and other relevant business information are correct and consistent on all online business profiles and directories. This is important for both local and mobile searches.
4. Social Media Marketing
Creating presence on social media that is relevant for your business, Facebook, Twitter, Linkedin, Youtube, Instagram etc. Social media has become an important engagement tool for most businesses and can increase your reach. Many businesses are using social media to drive traffic to their site, and answer customers questions.
6. Email Marketing
helps you market your products and services with the use of email messages with the best chances for making a profit and reaching your goals.
7. SMS Marketing
With a 90 percent open rate, SMS gets your messages read faster than any other channel. Implementing effective SMS messaging between brands and mobile device users is a great way to engage customers throughout the buying process. SMS marketing is also great for lead generation.
8. Reputation Management
Reviews are important representation of your level of service or quality of your products. Reviews also affect your local search ranking,
9. Referral Marketing
is a method of promoting products or services to new customers through referrals, usual word of mouth.
10. PPC, Pay-per-click advertising, Social Media advertising
Search engine advertising such as Google Adwords or Bing advertising are one of the most popular forms of PPC. Social media advertising such as Facebook advertising is another channel worth exploring.
11. Video Marketing
Video is projected to claim more than 80% of all web traffic by 2019. Adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. 90% of customers report that product videos help them make purchasing decisions.
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