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23 Advertising Techniques Used to Create Powerful and Persuasive Ads

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23 Advertising Techniques Used to Create Powerful and Persuasive Ads

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Are you ready to start creating powerful and persuasive ads that get your audience ready to buy? These popular advertising techniques can help you to design ads that resonate with your audience. Choose your next advertising technique then use Visme to create your visuals:

With the competition to grab your audience’s attention growing all the time, it’s essential to find the perfect advertising techniques that really stand out and resonate with your audience.

This is why we’ve put together this video with 23 popular advertising techniques that are proven to work well with getting attention.

Our host Mike Ploger walks you through what each of these advertising techniques are, and shows real life examples for each one so that you get an idea for exactly how each of these advertising techniques could work for your business.

Here are the advertising techniques you’ll learn about:
00:59 Color Psychology
1:53 Composition
2:39 Rule of Thirds and The Golden Mean
3:22 Focal Point
4:00 Visual Path
4:48 Typographic Composition
5:39 Repetition
6:19 Body Language
6:59 Direct Gaze
7:34 Three-Quarter Gaze
8:10 Point of View
8:43 Behind The Scenes
9:30 Association
10:10 Symbolism
10:55 Anthropomorphism
11:31 Emotional Appeal
12:46 Storytelling
13:29 Social Proof
14:10 Fantasy
14:44 Animation and Motion Graphics
15:22 Artificial Reality
15:58 Social Media Influencers

Those are just five of the 23 advertising techniques Mike talks about throughout this video, and there are so many options to help your business create unique and persuasive advertisements.

Looking for even more design inspiration for your next advertisement? Look no further!

Learn about color psychology here:
Find some popular fonts for 2020 here:
Check out various types of advertising appeals here:

And of course, take a look at the blog post version of this video here:

Sources:

https://www.adsoftheworld.com/media/print/bawabat_al_sharq_mall_international_mothers_day

https://www.adsoftheworld.com/media/print/lipton_a_taste_of_relaxing_life

https://instapage.com/blog/z-pattern-layout

https://www.adsoftheworld.com/media/print/cadbury_mini_eggs_biggest

https://www.adsoftheworld.com/campaign/renault-publicis-03-2019

Spectatorship and Power Relations in Advertising

https://www.dailybillboardblog.com/2010/04/toy-story-3-buzz-lightyear-billboard.html

https://www.adsoftheworld.com/media/print/ayuntamiento_de_las_palmas_de_gran_canaria_alcohol

https://www.adsoftheworld.com/media/print/mymall_valentines_day_i_love_you_2

https://youtu.be/IZC02EQqcXc

https://youtu.be/XFsZ6BO4LU0
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