Welcome to the first episode in my new video series: Exactly 60 Seconds. This series will feature social media marketing tricks, business tips, and more- in exactly 60-second long videos. My name is Nik Metcalf and I do social media marketing through my social media marketing agency Buffalo Digest. I specialize in influencer marketing, content marketing and online advertising in Western New York. Buffalo Digest is the best social media marketing platform in Buffalo because of our in-house network of over 85,000 social media followers in the WNY area. In today’s video, I explain the 3 biggest differences I see on a day-to-day basis between a Boosted Post & Facebook Ad. A boost post on Facebook is pretty much a Facebook Ad, but executed from the home page of your Facebook business page. Facebook Ads have more options and are created in the Ad Manager.