Are you sending emails with low click through rates? Chances are it’s annoying your list and lowering your sales. Here are 3 email marketing tips to increase your email CTR.
You’re sending marketing emails to people. They’re opening them, but no one’s clicking through back to your site. What should you do?
The first thing you need to do is tell a story. Stories go back thousands and thousands of years because they’re engaging. It’s the same reason why you watch soap operas or movies is because you’re engaged and hooked into the story. When you tell a story, people are going to be reading your whole email instead of just skimming it, and they’re much more likely to click.
The second thing you want to do is include multiple links. The more links you throw in there, the more clicks you’re gonna get. Now, of course if you start including 10, 20 links, you’re probably gonna end up in people’s spam folder, but you should include two to three links.
When you include two to three links, there’s a higher probability that someone’s gonna click on at least one of them.
And last but not least, the anchor text of the link that you’re using should be casual if you end up using a anchor text as the title of your webpage, very few people are gonna click through. But if your anchor text of the link in your email is something like “follow these tips, learn more here, or follow these strategies”, people are much more likely to click through because they know it’s benefit-driven.
Follow those three tips. You’ll get more clicks. And people will end up going to your website and hopefully they’ll convert into leads or sales.
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