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3 Growth Tips for TikTok Ads to Boost Ecommerce Sales

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3 Growth Tips for TikTok Ads to Boost Ecommerce Sales

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Are you considering including TikTok in your Marketing Strategy? To let you make an easier decision we bring to you some great tips and hacks to start the journey with TikTok ads for eCommerce businesses.

As an eCommerce business, you may already be actively running ads on Facebook, finding your audience, promoting campaigns, driving conversions, testing different creative formats, etc.,

When you are trying to make your way through TikTok advertising, you may be trying to apply similar methods expecting similar results, leaving yourselves lost and confused.

We bring to you 3 simple yet effective tips to help you kick start your eCommerce journey with TikTok Advertising.

These are the tips to consider before getting started with TikTok advertising for eCommerce:

Catch the right “trending” content:
The content shown by the algorithm on your feed is the content you should consider creating and following.

Look out for trending content: Check what’s trending constantly. eg: Trending sound, edit, format, etc.,

Trends change almost instantaneously: Trending content may last only for a shorter time period, so spending a considerable amount of time discovering and following trends is crucial.

Creative refreshing is the key:
There is a lot less creative refreshing needed on Google ads, compared to Facebook ads. Whereas TikTok ads need to be refreshed the most and launch new creatives if you want to avoid TikTok from stopping to spend on your creatives. Here are some key differences between TikTok ads for eCommerce compared to other advertising platforms:
Facebook is about finding winning creatives, whereas TikTok it is about finding trending creatives.

Measure your Conversion rate:
You pay a considerably lesser amount on TikTok. Performance metrics like CPM, CPC, etc., are low on TikTok
You are able to drive a lot more traffic to your website at a low cost
It may take more traffic on your website to drive conversions
A few points to keep in mind:
Measure your conversions on TikTok and other channels. Use UTM data on Google Analytics or any other platform to compare purchases on TikTok v/s other advertising platforms to help you budget better.

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