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Partnering with your resellers to generate leads and pipeline is always dicey. It’s too easy for a SaaS vendor to allocate Marketing Development Funds (MDF) and then have no idea if those funds and those joint marketing activities will result in any business. In our third installment of the SaaS Channel Playbook, we cover joint marketing best practices – the approaches that work when marketing with your Partners and generate revenue for all. Don Jeter, SVP Marketing at Pax8; Claudia Lee, VP Partner Marketing at Nutanix, dive into Channel Marketing with your co-hosts Theresa and Angus. We talk about:
– Our most effective campaigns of all time
– What virtual tactics did we deploy that actually worked
– Does MDF work? How do we use MDF?
– Some examples of what really does NOT work!
– What is success? How we measure return
– Our top takeaway for building a best-in-class Channel Marketing program