Your #googlemybusiness listing (GMB) serves a greater purpose than just collecting and displaying customer testimonials. Granted, that’s super important! But beyond that, GMB is a key component of your local SEO strategy, which extends far beyond reviews alone. When someone Google’s your name, your GMB appears on-screen. If they’re conducting a search looking for local agents, depending on the strength of your profile, you may rank in a list of results. Your profile populates on Google Maps and it can even present via a Google-based voice search. I guarantee it—you’re undervaluing the power of your GMB listing.