Want to learn more about how you can boost incremental sales with in-app video advertising? In this #MobileMonday video, Jenny Holland, Senior Manager, Media Partnerships at Eyeview, explains what you can do today to see better results from your mobile in-app advertising campaigns.
Full Video Transcript:
I think locality is very important. We have our phones with us throughout the day, from running chores to shopping. At Eyeview, when we run mobile video campaigns, we make sure to tell the users exactly where we’d like them to go.
Next thing to consider is the screen itself. The size as well as the orientation are different than on your desktop or on a TV. I think it’s fair that the users expect to see that the ad be tailored to the environment where they’re consuming the media.
And last I would say frequency. Frequency has always been important, but I think it’s especially important on mobile and mobile video specifically where we’re so leaned in anyway. Don’t overdo it.
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About Eyeview:
Eyeview is a video marketing technology company that drives measurable, incremental sales online and offline by creating and delivering millions of data-driven personalized videos locally, to consumers at a national scale.
Headquartered in New York City, with offices in LA and Chicago, Eyeview serves the nation’s top brands, including P&G, Walgreens, Lowe’s, Honda, BMW and Priceline. Eyeview was ranked as the second-fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500™.