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👀 ABOUT THIS VIDEO
Did you know that Dunkin Donuts sells 2.9 billion donuts every year? But this donut brand has also reinvented itself to be a coffee powerhouse – all thanks to the marketing tactics and psychological hacks they use to get customers to buy from them and love them. And that’s what I’m going to be revealing today on how Dunkin Donuts is able to do all that.
So if you’re interested in restaurant marketing strategies, restaurant marketing tips, food marketing tricks, food marketing strategies, marketing video, restaurant management, how to do marketing for a restaurant, digital marketing for a restaurant, dunkin donuts marketing strategy, or you’re part of restaurant management, then keep on watching!
5 Psychological Tricks Dunkin Uses To Sell 2.9B Donuts Every Year | Food Marketing Strategies
0:00 – Intro
00:50 – Leveling the playing field
1:50 – Hack #1: Psychology of colour
4:39 – Hack #2: Selling on habits
7:24 – Hack #3: Barnum Effect
10:14 – Hack #4: Sensory Appeal
15:10 – Hack #5: Gamification
17:36 – What’s next?
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain ( with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
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