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In this day and age, video marketing isn’t just a big trend, but it’s a must for any business. If you can’t figure it out, or if you still have doubts and aren’t sure if it’s worth it, the answer is simple: Yes, it’s worth it.
Not only because it’s trendy, but also because video is one of the most versatile and successful forms of digital marketing available. Here are five reasons why you should begin using video marketing immediately.
Number# 1. Video Increases Sales and Conversions
Let’s get right to the point. Videos can make you a lot of money.
Video can lead to sales right away. Studies show that 74% of users who watched an explainer-video about a product or service subsequently bought it. So, you should start making your product videos right away!
When you think about it, the effectiveness of video isn’t all that shocking. Vision is, after all, our primary sense. Most of the information our brains get is in the form of images. Even though pictures can make people more interested in your business, videos can do even more.
Number# 2. Video Shows Great Return On Investment
Even though making videos isn’t easy or cheap, it pays off big time. Besides, online video editing tools are always getting better and cheaper, or even free. If you have a smart phone, you can already make good videos.
Another plus is that your videos do not need to be flawless. It’s the content that’s important! So, focus on making content that your audience wants, and you’ll be on your way to becoming a success.
Number# 3. Video Establishes Trust
In order to make sales and convert people, you need to have trust. But that should be a goal in itself. The whole point of content marketing is to build trust and build long-term relationships. Give your audience what they want, rather than trying to sell them something they don’t need.
Everything can be done with video. Video content is likely to get us excited and make us feel emotions and that’s why we can spend hours on social media. And when we talk about people who are very important in the audience, YouTubers have become the most important social media person to get your brand in front of people. So, if you want to be good at content marketing, you have to be good at video, too.
Promotional videos can also help build trust. Buying goods and services on the internet is still a little scary for some people because they are afraid of fraud and cheating. As a result, effective videos show people what you sell in a conversational way. This, in turn, gives them more confidence to buy things on the internet.
Number# 4. Google is a big fan of videos.
Videos can help you get more people to stay on your site longer. As a result, search engines start to trust your site when it’s been around for a long time. Since Google owns YouTube, there has been a big rise in how videos affect your search engine rank.
Make sure to make your videos on YouTube SEO-friendly. Titles and descriptions should be interesting to read. Add a link to your website, your products, and your service. Give people who might want to buy from you the next step. And look into the world of interactive videos to get people to do even more.
Number# 5. Video Appeals to Mobile Users
Video and phones go together. Because people like to watch videos when they’re on the go, and the number of smartphone users is growing, your video audience keeps getting bigger.
People who use smartphones are twice as likely to connect with brands that show video content or ads on their phones, and they’re 1.4 times more likely than people who use computers to connect with brands that show video content or ads on their phones.
This means that businesses need to pay attention to the personal experience people have on their phones when they watch videos on their phones. For example, give them more options when it comes to the videos that they watch by creating more content.
The bottom line is that Video advertising is very accessible and widespread. When you make marketing videos for your business or social media content to engage your customers, you need to be creative and understand your audience. The best part is that you can start making video content for your business right now with the things you already have, like your phone!