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Any well-developed eCommerce email marketing strategy requires a diverse set of emails to compliment specific stages in the buyer’s journey. If used correctly, these templates will turn email into a major part of your customer acquisition strategy. In this week’s whiteboard video, I discuss the 8 most effective eCommerce email templates to boost sales and engagement.
1. WELCOME EMAILS 0:24
*expected by new customers
*first impression; get message and tone right
*DO NOT bombard with sales content
*send in a sequence
2. DISCOUNT/PROMO EMAILS 1:07
*come after the welcome email series
*capture customer interest by offering what is valuable to them
*first access/exclusivity makes customers feel “in the know”
3. ABANDONED CART EMAILS 1:52
*very important aspect of eCommerce email marketing because 69% of users abandon their carts
*reminder first, then discount
* highest conversion rate of all triggered B2C emails
4. ORDER CONFIRMATION EMAILS 2:30
*allow you to transition into a variety of re-engagement strategies
5. RE-ENGAGEMENT EMAILS 2:44
*used to reclaim the interest of formerly active customers
*less costly to re-engage customers than to acquire new ones
6. UPSELLING/CROSS-SELLING EMAILS 3:24
*upselling: convincing someone to buy a higher priced item (based on a purchase threshold)
*cross-selling: recommendation of related products
7. CUSTOMER SATISFACTION EMAILS 4:29
*allow you to improve your marketing and sales
*insights into customer goals and pain points
8. CONTENT-CENTERED EMAILS 5:11
*open and click behavior on these content-centered eCommerce email templates allow you to segment based on interest in the future
These email templates are effective tools that should be incorporated into your eCommerce email marketing strategy. If implemented correctly, they will be crucial in helping to boost sales and engagement for your company.
Make sure to comment below if you have any questions or if there are any other topics you’d like to see covered. Until next week!