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Number#1: Facebook Ads Are Affordable
Advertising on Facebook can cost however much you want. You set your budget from the start, and Facebook stops showing your ad when you hit this amount. The higher your budget, the more users you will reach.
Number#2. Facebook Ads Work
An eMarketer survey found that 96% of social media marketers consider Facebook the best social media platform for ROI. This is across the board for both B2C and B2B companies.
Number#3. Your Audience is on Facebook
Not only do the people you want to target have accounts on Facebook, they spend an average of 40 minutes per day on the platform. More than 2 billion users have an account and 1.55 billion access the platform every month.
Number#4. You Can Target Specific Users
Facebook has a wealth of information about its users. You can benefit from this by targeting just the people who are most likely to become your customers.
The platform allows you to specify criteria like age, gender, location, job title, industry, marital status, and interests. You also have the option to filter by connections (for instance, friends of users who already like your page) and behavior, which includes recent purchases and life events.
Another targeting option is to use lookalike audiences. These are made up of users similar to your current audience, meaning there is no need to guess demographics if you lack this information.
Number#5. Facebook Offers Retargeting
Yet another way to reach the right users is through retargeting. This enables you to target users who previously visited your website, used your mobile app, or gave you their email address. As they are already familiar with your business, they are more likely to download premium content, start a free trial, or make a purchase.
Number#6. Ads Are Easy to Set Up
Facebook makes it easy to create an ad, taking you through steps where you select the type of ad, define your audience, and set your budget and timeframe.
However, despite the process being simple, it is highly-customizable. You can choose from a variety of ad formats, delivery, and bidding options.
For instance, Facebook ads use a pay-per-click model, just like the majority of online ads, but pay per impression, pay per like, or pay per action are also options.
Number#7. Facebook Provides Useful Analytics
Facebook provide you with insights related to your goals. Many of these are about social ROI or how users reacted to your ads.
For example, in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. All these metrics are in real time, allowing you to make changes to your ads as necessary.
Number#8. Facebook Offers Video Ads
You have probably noticed that the majority of posts on your Facebook newsfeed are videos. This is because most users prefer watching videos to reading content. Facebook allows you to create video ads to grab more attention.
Number#9. Facebook Supports Organic advertising
Organic advertising is for people that do not have money to spend on ads. It is a totally free option.
To do Organic advertising on Facebook You need to create promotional images and videos and post them on your Facebook business page.
You need to share them on your profiles to reach your friends and family. You also need to share them on multiples Facebook groups to reach a lot more people.