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Advanced ad strategies that drive revenue and boost engagement

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Advanced ad strategies that drive revenue and boost engagement

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From casual to hardcore, monetisation professionals are failing to realise the full earning potential of ads in their games. To maximise net revenue, developers need to implement automated, low overhead solutions that adapt to player behaviour in real-time.

In this session, Upsight President Jon Walsh shares strategies that mobile monetisation professionals can implement to immediately start seeing greater revenue and engagement out of ads in their portfolio, including:

– Dynamic Frequency Matrixes
– Optimal Reward Scaling
– Downstream Behavioral Analysis

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