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Advertising Revenue, Cloud Growth Boost Google

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Advertising Revenue, Cloud Growth Boost Google

Alphabet handily beat our third-quarter 2017 top- and bottom-line expectations as YouTube and cloud drove strong double-digit growth in advertising and other revenue. While cost-per-click continued its decline, it was more than offset by growth in ad engagements, or paid clicks, which demonstrates the firm’s strong network effect benefiting both users and advertisers.

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