The main purpose of marketing, of course, is to increase sales. Just as ineffective investments are useless, marketing without sales is meaningless. For that reason, after many companies start the marketing process, with high hopes, they often become discouraged when there are no instant results and halt their efforts. However, marketing is something you do with the future in mind—it’s a long haul. It’s not who runs the fastest, but who runs to the end.
In this highly competitive age, it is quite important to have results almost instantly. Therefore, when people start marketing like they are grasping at straws, but fail to achieve the anticipated results within a short period of time, it is considered a failure. However, marketing is not magic. The goal of marketing is not to boost sales, but to create a brand by giving it value. So even if it may take a bit of time, you must be patient and persevere by preparing for the future through steady marketing.
ALC21, the best way to predict the future is to create it.
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