Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase.
Competition is fierce, with almost 70% of businesses actively investing in content marketing. What can you do to stay relevant and boost traffic and sales?
Perform a Content Audit
Create and Use a Content Calendar
Write Evergreen Content
Incorporate Search Engine Optimization (SEO)
Repurpose Popular Content
Use Compelling Visuals
Segment Your Audience by Analyzing Customer Data
Use Emotion-Based Keywords in Your Headlines
Know the Purpose of Your Content
Measure Your Efforts
Take the time necessary to build and implement a cohesive and integrated content management strategy, and your hard work will pay off with increased income.
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