Nicholas Erik offers experiential advice about the different advertising platforms for authors, what’s working now, and why persistence and testing will always be required for those advertising books.
How Nicholas manages advertising for other authors
How ad platforms differ for different authors
How to target Amazon ads without losing too much money on the comp research
How and when to pay attention to Amazon’s reporting
Why relevancy is critical to the success of a social media ad
Tips for the art that goes with your Facebook ad
The importance of not confusing the person being served an ad
The ever-present importance of testing ads
Resources Mentioned In This Episode:
Nicholas Erik –
How to Revise Your Book Course:
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