ARCs are an important part of the book marketing process when your book is in pre-launch. Those 6-8 weeks prior to your book being available for sale, but when your book is done, allow for the distribution kinks to be ironed out for wide distribution, as well as give you time to distribute ARCs (Advanced Reader Copies) to your potential reviewers.
In this video, author and founder of Book Launchers, Julie Broad explains what is an ARC, when to use ARCs, and how to protect your book from being stolen when you distribution electronic ARCs to your book army and early reviewers.
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