No matter where you are on your hotel revenue journey, Bezla can help you go further.
1800 JFK Blvd Suite 300 PMB 91649
Philadelphia, PA 19103
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Food can be unpredictable, like fashion, yet it frequently varies. Like various trends sprouting around, chefs and restaurants baffle, looking for any upcoming craze. Even though these “crazes” are something new and different from the past, they are typically momentary, resulting in some being a total failure. Like a “one-hit wonder,” this success is generally impermanent.
Although, some restaurant owners prefer another path. Instead of pursuing anything that’s trending, they favor the “timeless” and “relevant” to form a genuine experience and something far more influential and endless rather than going for the “hottest” and “latest.”
Spot and pin down concepts that echo with your establishment’s community and its residents when setting an innate pertinence — that should be your foremost direction. It may not be a straightforward accomplishment concerning measures beyond your vision or preferences, but it is vital when seeking authenticity in a hotel restaurant.
Your first customers will likely be the residents within your property’s area and community; thus, you must gain their liking and let their taste preferences guide your theme. Doing the opposite and deciding not to include local selections may instantly sever your property’s restaurant from the local crowd making it nearly unattainable to produce something with a very original sense.
Satisfying and transcending the crowd’s anticipations get your establishment the most helpful form of advertising via word of mouth, setting you off to becoming a crowd favorite.
Guests often select a hotel by area, not just convenience. Establishment visitors and guests usually look for a feeling and atmosphere that echoes the community and their choices, so it’s not just for convenience; they often select a property by area. Typically, they fancy a gastronomic experience that mirrors where they are visiting.
Look for a chef for your establishment, but it doesn’t have to be necessarily a big name as this doesn’t secure any success, as many hotels can testify. The individual must be able to represent your concept suitably with the fitting local charm as their dishes will dictate whether the residents will become patrons.
Your concept, character, and idea must work as one. Find the most competent person that genuinely conveys your creativity. It’s a thorough and clever partnership between chef, partner, designer, and creative company that delivers the outcomes.
A systematic technique to help you develop your plan is one of the keys to boosting revenue. To achieve this, you should consider your property’s location, where the locals usually dine, and what they prefer. Another thought to consider is if you can connect a complementing yet self-sustaining restaurant to your brand. With these established, also think about your main features: menu, setup, and decor. These must reflect your primary vision coherently associated with your property, the local scene, and your guests’ expectations.
Disregarding trends that would momentarily fade and going for something lasting creates and builds a following for a hotel restaurant. Your atmosphere must convey to the community and the guests you aim to charm.
If Bezla could be of service to your hotel marketing, please give us a call at 888-999-8086 or visit us at www.bezla.com.