Ever wonder what that “Boost Post” button under your page posts on Facebook does? This video explains as much, and outlines the differences between a boosted post and a simple Facebook ad.
What it boils down to is speed and convenience vs. versatility and superior options. While it is much faster and easier to just boost your posts from the front end of Facebook, if you create ads in the ad manager to enhance your posts you can potentially achieve better results with the same budget.
That said, if you’re intimidated by the ad manager and can’t afford to hire a digital marketer to manage your account for you, it might be worth using a the boost post function on occasion. Likewise, if you have a large budget then you may be best served by a combination of boosted posts and ads.
The bottom line is that Facebook ads willy typically perform better and provide better data than boosted posts, so in most cases it’s worth taking the extra time and effort to learn to use the add manager.
If you need help navigating the ad manager, be sure to subscribe to this channel. I have a series of videos planned for the near future that will take an in depth look at the Facebook ad manager.
Meanwhile, if you need help creating and optimizing your Facebook business page, consult the following videos:
How to Create a Facebook Business Page:
How to Optimize a Facebook Business Page:
Think boosting a post is right for you? If so, here’s my tutorial on how to do it right:
Thank you for watching!