I’m really excited about today’s video because I am going to reveal a really effective selling tip with you because I know how effective it is and I also know that not many sellers do it, so there is a potential for you to reach out to buyers and make more sales right now.
This tactic involves direct marketing to some of the most targeted customers possible — people who have already bought from you.
And no, this doesn’t involve any difficult or complicated marketing techniques, all you have to do is slip a flyer into each package you ship out to your buyers.
The majority of online retailers fail to see the opportunity to make additional sales from existing customers when they ship items to buyers.
So to dramatically increase the chances of your customers making another purchase from you, add a promotional flyer (which you can make and print yourself) into each package and promote a specific product or offer them a discount on their next purchase.
If you own an eBay Store, there is a flyer creation tool under your marketing tools that you can use to easily create flyers.
If you don’t own a Store, all you need to do is mock up a flyer on your computer using a graphics program like picnic.com or Picasa which are free editing tools owned by Google.
Make sure you include the following in your flyer:
A thank you to the buyer for their purchase
A plug for a product you think they would like, based on their initial purchase, or you could have more generic flyers with a few different products, rather than just one
A discount offer if they purchase in the next 7 days — add a time constraint to create urgency
A URL to your store or listings and a discount or coupon code, if necessary
Try this tactic for your next 10-20 purchases and see what kind of results you get. And if you have used this selling tactic before, leave me a comment and let me know how it worked for you.
If you want more in-depth selling strategies that will supercharge your business, remember to check out my video training course Online Selling Tactics, where I reveal in-depth and proven selling strategies that you can follow, using my step by step instructions, to build the profitable at-home business that you have always dreamed of.