With 2 billion active users spending 25+ hours on Facebook each month, it’s a great place to reach new clients.
As an agent, you’re probably already posting. A post is free, and is created and displayed on your page. The downside is, you don’t reach many people with a post—only around 2% to 3% of your followers.
So, as a real estate professional, which Facebook advertising option works best for you?
Boost
Boosting a post on Facebook is a paid service that increases the visibility of a specific post on your business page to those who already like your page and to potential new leads. You can boost to all fans of your page, or do some relatively simple targeting.
Ads
Facebook Ads allow you to gain new prospects and generate new listings using advanced features that target potential clients. You get to pick your audience with detailed targeting tools. Another great benefit is the ability to feature a call-to-action button (‘Learn More’, ‘Contact Us’, ‘Download’, etc.).
TriggerMarketing Social makes creating Facebook Ad campaigns fast and easy. Using MLS data, TriggerMarketing Social creates automated Just Listed, Just Sold and Open House ad campaigns that you can launch with the tap of a button.
Visit to start your Facebook Ad campaign!
Music: “Carefree” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
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