In today’s 2-minute drill, Rob Palowitz, CEO of PALO Creative, talks about how an effective display marketing strategy can take your online presence to the next level.
Clicks alone do not accurately measure the success of your display ads. Although it’s common to see relatively low click-through rates in this space, there are other metrics you can use to monitor the performance of your ads.
When done right, display ads boost brand awareness and even increase a user’s intent to make a purchase.
Display ads show up on websites, apps, and social media platforms, so it’s important to make sure that your ad creative is eye-catching and visually appealing to your audience.
One way to do this is through animation. Animated ads are 5-10 second looped images or videos, used in online marketing to draw a viewer’s attention toward your creative messaging.
To stand out from the crowd and differentiate your brand, Google recommends sticking to the “3 C’s” when creating display ads:
Display ads help build brand awareness with your target audience. While search ads reach users who are actively searching for your product or service, display ads help generate new interest for your business.
Display ads also present remarketing opportunities, which allow your business to position targeted ads in front of users that have already visited your website.
Reaching the right people in the right place, at the right time, can be difficult, but the Internet serves as your gateway to potential customers and digital marketing helps you reach your intended audience.
If you’re just getting started with display ads, it’s important to:
1. Define your marketing goals.
2. Regularly measure your performance.
3. Analyze and optimize.
Marketers can use free tools like Google Analytics, Google Ads, and Google Tag Manager to measure marketing performance and analyze data in real-time.
Want to learn more about display advertising?
Check out our Beginner’s Guide to Display Ads to learn the basics of display advertising and discover whether it may be a good fit for your business:
After reading the guide, you’ll have a better understanding of:
– What display ads are and how they work
– The different ad types available and benefits of each
– Display ad targeting options
0:27 KPIs – Why measuring clicks alone is not enough
0:35 Benefits of display ads
0:39 The importance of eye-catching ad creative
0:52 What are animated ads?
1:00 Display ads build brand awareness
1:08 Display ads generate new interest in your products & services
1:28 Display ads for remarketing
1:46 Key components of running a successful display ad campaign
To learn more about PALO Creative, visit us at:
To learn more about display ads, check out our blog post, “Are Display Ads Worth It? Here’s Everything You Need to Know”: