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Boost Your ECommerce Revenue with 3 Automated Email Series

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Boost Your ECommerce Revenue with 3 Automated Email Series

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Building a killer email marketing strategy is essential to any B2C or eCommerce business hoping to generate more revenue. In this video, Marketing Technologist, Shelby Heath will teach you how to create the 3 automated email series that she used to increase eCommerce brand VitaCup’s email revenue by 242% in just 3 months.

[SUMMARY]
1. Abandon Cart Series 00:12
-Workflow-
Email 1: Remind your lead what they left in their cart
Email 2: Create a sense of urgency(you should present an offer (should be slightly better promotional offer than Email 1)

-Things you should keep in mind-
・Most people abandon carts due to price or readiness – Offering discounts will get leads back to your site.
・Not all companies are going to want to give discounts and that is 100% okay.

2. Welcome Series 06:21
-Workflow-
Email 1: Thank your lead for becoming a customer and show them what to expect
Email 2: Tell your brand story
Email 3: Ask for reviews
Email 4: Recommend related products

-Things you should keep in mind-
・If you have a recurring product, this is a great time to remind them to repurchase.

3. Re-Engagement series 12:04
-Workflow-
Email 1: 30 days after purchase, remind customer to repurchase
Email 2: 60 days after purchase, offer a modest discount on repurchase
Email 3: 90 days after purchase, offer a bigger discount on repurchase

-Things you should keep in mind-
・All offers should be personalized
・Should include personalized recommendations

If your in the market for an automation platform to fuel your email strategy check out our comparison guide of 3 top platforms: u

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