What Is Google Trends?
Google Trends is trends search feature that shows the popularity of a search term in Google. You can view whether a trend is on the rise or declining. You can also find demographic insights, related topics, and related queries to help you better understand the Google trends.
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How to Use Google Trends: 10 Features for Entrepreneurs
1. Using Google Trends to Find Niches
Google Trends is a great tool to find a skyrocketing niche. Whenever looking for a new niche, you’ll want to make sure you change your range from “Past 12 months” to “2010-present.” Doing this helps you see clearly whether the search volume is increasing or declining. But it also allows you to see seasonal trends in one clear-cut shot.
2. Find Relevant Product Categories in Related Topics
Say you’ve created a niche store focusing on fake eyelashes. After owning your niche, you might be interested in expanding into other verticals. So instead of only selling fake eyelashes on your store, you want to sell other product categories that people may also be interested in.
3. Using Google Trends for Keyword Research
Now say you’re selling women’s blouses on your store. Google Trends shows that searches for this is trending upward, which is a good sign. But now you want to figure out which keywords to go after, how to name your product categories, and how to optimize a blog post on the topic of women’s blouses. A little trick you can do is take a quick look at “Related queries,” which is on the right side of “Related topics” section we just talked about.
4. Promote Your Store Around Seasonal Trends
Seasonal trends play an important role in the success of your business. Throughout the year there’ll be peaks and dips that will impact your monthly sales. During peak season, competition and sales will increase in full force. During the dips, you might start selling seasonal products.
5. Using Google Trends for Content Freshness
Content marketing is helping top online retailers own more traffic to increase brand awareness and to get more customers than ever before. So creating blog content for your website can help grow your business. One way to drive sudden spikes in search traffic is to do “content freshness.” What’s that? It’s when you remove outdated content, add fresh new details, and republish the content on your blog.
6. Create Content About Current Trends
On the homepage of Google Trends, you’ll find a section for trending searches. Trending searches are the hottest topics of the moment. You can browse daily trending searches, realtime search trends, and search by country.
While most of the trending searches are regarding celebrity news, you will find some buzz-worthy stories that tie into certain niches. For example, on February 27, 2019, the most searched daily trend was regarding the “Momo Challenge,” which amassed over 5 million searches. You can see keywords such as “kids” and “parents” in the “Related news” section. If you own an online store that targets parents of young children, you could’ve written a newsworthy article on the topic on your blog.
7. Find Niche Topics by Region
One of the most interesting elements of Google Trends is how you can find niche topics by region. When it comes to advertising, we often target an audience based on their country. There are 325 million people in the United States alone. Surely the audience in New York isn’t the same as the audience in Louisiana.
8. Monitor Competitors’ Positions with Google Trends Compare
On Google Trends, you can even monitor your competitors and see how well they’re performing against your brand.
9. Google Trends YouTube
While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach in social media as well – in particular, YouTube.
10. Google Trends Google Shopping
You can also use Google Trends to help you determine the best time to create Google Shopping ads. Say you’re a fashion retailer trying to promote a brand new white dress on your store. By taking a look at Google Trends’ Google Shopping feature you can determine the best months for your ads.