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Boost Your Run, adidas Emerging Market – Effie MENA 2014 Winner

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Boost Your Run, adidas Emerging Market – Effie MENA 2014 Winner

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Using a combination of in-mall activations, augmented reality and a mobile app we invited people to transfer their running energy into digital energy. The 3 platforms included custom running tracks to encourage out audience to boost their performance and share the experience through social media. Over 10,000 people took part in the challenge across the 3 platforms, exceeding all expectations and resulting in a 35% increase in sell through rate for adidas’ new range of ‘Boost’ running shoes in Lebanon & Jordan.

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