Here is Brave Bitesize #51, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.
Today we’re talking about PWA’s and what we can expect from them this year!
Progressive Web Apps or PWAs are a relatively new digital marketing trend in that it started in 2018 and are the combination between the best features of both responsive sites and native applications.
Originally starting with large companies like Twitter, Wikipedia, who all saw fantastic results, more and more smaller businesses are joining the bandwagon. Having a responsive, mobile site can help UX and boost conversion rates! It’s clear that PWAs are preferred amongst mobile shoppers, but they offer advantages for retailers as well. These can include built-in tools to help boost SEO and additional security as they must operate through HTTPS.
The expectations for websites to function quickly and seamlessly on any device is becoming increasingly higher and it seems that the way to tackle this is with PWA’s.
#Shorts #PWAs #DigitalMarketing