Advertising agencies, an industry projected to be worth over $54 billion in 2021, sit at the crossroads of media buys, assisting clients and building partnerships with media. Discover how you and your advertising team can build better relationships with agency decision-makers and hear how the best salespeople have secured their business. An expert panel of advertising agency executives will help you learn how advertising agencies think, the mistakes to avoid and how you can secure more business when working with them.
– Matt Caylor, Director of Strategic Services, PNA
– Gina Yeakel, Vice President, Harmelin Media
– Colleen Jones, Media Director, Martin Communications, Inc.
– Peter Baird, Vice President, Director of Media, Red House Communications
To learn more about the news media industry and the events offered by the Pennsylvania NewsMedia Association, visit www.PANewsMedia.org.