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Calculating Your LTV:CAC Ratio (And Why It’s Such an Important SaaS Metric for Startup Success)

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Calculating Your LTV:CAC Ratio (And Why It’s Such an Important SaaS Metric for Startup Success)

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Calculating Your LTV:CAC Ratio |

When you’re building and scaling a SaaS business, there are tons of SaaS metrics to keep track of. It can be overwhelming, to say the least. In this video, I’m breaking down my favorite SaaS metric that’s also one of the most important metrics to focus on – the LTV CAC ratio. You’ll learn exactly what it entails, how to calculate it, and the one thing you can do to optimize it.

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