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While it is generally known that teenagers are susceptible to the power of suggestion, a new German study has found that exposure to cigarette advertisements significantly increases the chances that a teenager will pick up the habit.
The study, published in the journal Pediatrics, determined that cigarette advertisements are more effective than ads for other products like cell phones and candy directed towards the teen demographic. Out of the 2,100 participants, whose ages ranged from 10 to 17, 13 percent began smoking cigarettes during the course of the nine-month investigation.