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Comcast Expected to Use NBC to Boost Ad Revenue: Video

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Comcast Expected to Use NBC to Boost Ad Revenue: Video

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Dec. 4 (Bloomberg) — NBC has struggled, coming in last place against the other major networks in the race to attract prime-time viewers. So how does Comcast Corp., which agreed to acquire a majority stake in NBC Universal from General Electric Co., plan to leverage the asset? Bloomberg’s Deirdre Bolton reports. (Source: Bloomberg)

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