The Business Dictionary defines incentive marketing as the use of motivational devices to promote the sale of merchandise or services.
A motivational device is actually an efficient way to characterize the many stimulating forms that an incentive strategy can take. Contests, rewards programs and games all fit the description.
To express the strategy, the Incentive Marketing Association uses simple terms: “It’s a structured plan to get people to do what you want them to do.”
It hinges on a basic psychological formula, which states, that “where there is ability and motivation, there will also be performance.”
For instance, “Join our coffee club, and every 10th drink is on us!”
This short sentence is a complete incentive marketing strategy. First, all coffee shop customers have the ability to join (it’s free), second, they have the motivation to join it’s free coffee club. Therefore, as thousands of coffee shop loyalty programs have proven, you get performance.
As such, Team VIP | Vacation Incentives Plus is offering you the opportunity to motivate your clients or customers to take action and purchase your product or service, increasing your leads, conversions and sales by boosting your advertising, without increasing your ad budget.
Team VIP will help you offer dining and entertainment vouchers, hotel stays and vacations to motivate your clients to purchase from your business. Find out how…
Join our community to learn how you can use our advertising boost method to explode your sales and profit!