Home Advertising Boost Crown bottlers to spend Shs3.5Bn to boost demand and market share

Crown bottlers to spend Shs3.5Bn to boost demand and market share

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Crown bottlers to spend Shs3.5Bn to boost demand and market share

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With Soda consumption down significantly and competition from within and outside the industry not letting up, fighting for the consumer takes big budgets. For Crown Bottlers makers of Pepsi and other brands, 3.5 billion over three month is the price to pay to establish market share but also stimulate demand where its still subdued.

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