Creating a strong brand has always been a priority for businesses, but with such a vast number of brands in the digital space, how can one make themselves stand out and gain sales at the end of the day? Collette Prince is joined by Lita Miti-Qamata, Partner and Trade Mark Attorney at Adams & Adams and Darren Hampton, Head of Digital Marketing at Nandos to share more on this. Later in the show, Collette is also joined by social media influencers Sibu Mpanza and Lungile Thabethe on how brands and businesses can collaborate with influencers in order to boost their digital marketing strategy.