Are you maximizing marketing opportunities in your business? Do you know exactly what the specific ROI is for each marketing channel that you are using? Today, we’re talking all things marketing with the one and only Brian Kurtz.
Not only is Brian a Legendary Direct Marketer, but he spent 34 years at Boardroom, and was responsible for over 2 billion pieces of direct mail. More recently Brian started “Titans of Marketing”, which was an event that featured some other big names in copywriting and marketing. He is in the multi-channel marketing world, so he has a unique perspective. He specializes in helping companies go offline with their marketing efforts.
Brian is focused on contributing value to the lives of everyone he touches. He has hosted more than 150 of the famous Boardroom Dinners, and knows the secret to creating a space for networking and business to take place organically.
In today’s episode we learn:
– What direct marketing tactics can be used to build on online business
– Why marketing alone won’t sell your products, and neither will copywriting. Find out what it takes to have a winning combination!
– The most important aspect of marketing and why you can never go wrong by focusing on contributing value to others.