Home Uncategorized Discover What Your CRM is Really Worth: DIY Tips and Tricks to Calculate CRM Contribution | Optimove

Discover What Your CRM is Really Worth: DIY Tips and Tricks to Calculate CRM Contribution | Optimove

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Discover What Your CRM is Really Worth: DIY Tips and Tricks to Calculate CRM Contribution | Optimove

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Speakers:
– Punal Shah, Director of Strategic Services – Optimove
– Anjli Gohil, Strategic Services Team Leader – Optimove

In this workshop we will share the research Optimove has conducted to understand CRM Contribution. We will discuss the need for a CRM Contribution KPI and its underlying components and provide tools for marketers to calculate their CRM contribution by themselves.

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