Chapter 3 – Digital Marketing and e-commerce
In the past, selling online was the preserve of consumer-facing retail businesses. Now, a broader range of businesses are investing in e-commerce – particularly those involved in B2B selling.
This video tutorial will outline how e-commerce could work for your business, along with the associated benefits of selling your products and services online.
This tutorial will provide you with quality advice and guidance on how to reach new customers and boost your sales through e-commerce. It includes an introduction to e-commerce, market research, online marketplaces, digital marketing and legal and security issues.
Opening – COVID-19 Response
Introduction – An introduction to e-commerce
Chapter 1 – E-commerce research
Chapter 2 – Online Marketplaces
Chapter 3 – Digital Marketing and e-commerce
Chapter 4 – Legal and security issues with e-commerce
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