Email marketing is one of the most affordable, efficient and most influential ways to continuously engage your customers. Yet achieving the desired results can be a daunting task. If you want to learn the strategies and leverage email marketing to its full potential, you will need to consider all the factors which collectively impact each email campaign.
Watch Jason Farris of the Tourism Industry Association of New Brunswick (TIANB) as he offers practical advice to help improve your email campaigns. Learn what a typical response rate in the tourism industry looks like, as well as how to ensure email delivery, boost the email open rate and improve click-through on calls to action.