We’re heading to Bali but I have insomnia so I made you a 2 HOUR presentation on email marketing – this is the result of binge watching youtube videos and learning dozens of new strategies. I redid my email autoresponder last month and they suck… I’m going to redo them all again soon and made a massive list of small tweaks that is going to have a vast improvement on sales.
Like always, I ramble and get distracted and go off on tangents, but there is a TON of great content in this, so take notes. Email marketing is an easy/free thing authors can quickly improve and almost everyone is doing it wrong (myself included… until now).
The short version:
-Focus on relationship building and value FIRST.
-Make them want it without making it available (show, don’t sell)
-Make them an offer they can’t refuse but make it exclusive and limited. The harder you are to work with, the more they’ll want to join (“velvet rope” marketing – I may try this with fiction soon, Viral Loops has an awesome leaderboard feature, but it’s not cheap).
Also, did you know words like “free” or “discount” or “sale” could get your email sent to spam? So be careful with your promotions.
A lot of this is advanced ‘online business’ and sales stuff, but especially if you write nonfiction it’ll be useful. It’s basically my entire business model, and explains some of the big changes I’ll be making with my brands this year.