In this video, you’ll learn how to improve your skills when it comes to engaging with content and networking on LinkedIn. This includes LinkedIn lead generation, mistakes, social selling, and strategies — as well as content auditing, content marketing strategy, hiring a content writer, improving your sales process, user research, video content marketing.
Best practices from Joshua Feinberg, a content strategist with 20+ years of experience in content marketing and LinkedIn networking — and that’s content marketing, sales enablement, and social media marketing certified by HubSpot Academy.
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0:00 Engaging with Content and Networking on LinkedIn
0:35 3 LinkedIn Strategies for Growing IT Businesses
5:43 LinkedIn Lead Generation — Are You Trying to Build Your Brand or Destroy It?
12:59 4 LinkedIn Best Practices for IaaS, SaaS, and Fintech
17:02 The 6 LinkedIn Mistakes That Make You Look Bad
26:46 Tips for Hiring a Content Writer
31:33 Improving Your Sales Process with a Stronger Content Strategy
38:06 Is Your Content Marketing Strategy Ready for Prime Time?
43:12 4 B2B SaaS Content Strategies to Leapfrog Your Competition
48:02 The 8 Content Marketing Problems That IaaS, SaaS, and Fintech Companies Need to Avoid
59:00 How to Become a Content Strategist
1:11:59 5 Content Marketing Ideas That Get You More Great Leads
1:20:37 What’s Next for Content Marketing? (Especially in IaaS, SaaS, and Fintech)
1:35:17 Video Content Marketing for Mid-Market and Enterprise Tech
1:37:34 6 Content Strategy Planning Questions for Mid-Market and Enterprise Technology
1:43:21 B2B Content Marketing Advice
1:49:22 What Is Content Strategy? (And Why Content Matters)
1:51:13 How to Create a Content Strategy for B2B Tech
1:55:03 9 B2B Content Marketing Strategies That Generate More Leads and Sales Opportunities
1:58:43 7 SaaS Content Marketing Building Blocks for Success
2:01:12 Video Ideas for Boosting Content Marketing
2:04:06 Do Content Marketing Strategy for Startups? Add These 5 Books to Your Must-Read List (Buyer’s Guide)
2:08:54 2 User Research Methods That Do Double-Duty with Content Marketing
2:14:36 LinkedIn Social Selling Workshop
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