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Eyeview Sees Boost in Ad Effectiveness with Creative Optimization

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Eyeview Sees Boost in Ad Effectiveness with Creative Optimization

VIEQUES — Personalized ads can deliver better results for brands when it comes to awareness as well as intent to purchase, saysOren Harnevo, CEO and co-founder of Eyeview, a personalized video ad platform, this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “The performance of brand favorability is much better,” he says.

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