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In this video I’m going to talk about Facebook ads. I’m going to show you complete walkthrough tutorial on the different types of Facebook ads and by the end of this video you’ll be able to start your first Facebook ad and hopefully do it pretty successfully. So let’s start from the very beginning this is the ad Ads manager right here for Facebook ads and you can see these are a bunch of different campaigns I’ve run in the past. So that’s that the top love level is a campaign from there if you were to click on a campaign you get what’s called an ad set and don’t get too caught up and what these different names mean it’s not super important right now. So just keep in mind goes campaign ad set and then at the very bottom ad. So within one campaign you could have multiple ad sets and within one ad set you could have multiple ads and the reason it works is campaigns kind of the big top of the funnel in a sense and campaign basically means like what kind of ads are you running then within there you’ll have different ad sets within the ad sets is where you start getting the details of who you’re going to be targeting. So let me show you what that looks like right here a good example actually would be this one back here. So DIY guide lead generation.
So that’s the the campaign is hey this is for lead generation this is trying to run quote-unquote lead ads then you can see here I have a bunch of different ad sets this one is us women to us women to and if you pull this up at an ad set you’ll see actually that all those different ad sets are different specific targeting. So I’m targeting women to who make an income over a hundred thousand dollars and have interests that happen to be related to dance wear. So just keep that in mind you have campaign at the top level ad set on the next level and then farther down is the ads. So let’s go in and let’s together let’s run our first campaign and it’s okay if you don’t fully understand what’s going on yet it’ll make more sense as we go I just wanted to give you a general overview of what’s going on. So I’m gonna go to the ads manager I’m going to click create campaign. So if you’re following along at home this is how you would create your first ad the first thing you need to do is create a campaign and then as we go down we’ll create the ad set and the app.
So let me explain there’s a bunch of different campaigns you can create a bunch of different types of ads you can run and let me explain what all these different ones are. So boost your post is a very powerful tool and basically what that does is any posts that you’ve had on your page for instance if I were to go to my Bdancewear web page which I’ll pull up here in a second. So every word go to the be dance web page here you see I have a bunch of different posts like for instance let’s say I wanted to promote this post I would use boost your posts that kind of campaign and do it like that and this is a very powerful tool I like to use it quite often I’m trying to see if there’s a good one usually you want a boost post that already have a lot of likes that one only has one like probably not worth doing if I were to scroll down I’m sure I’d see others that have more likes videos are pretty good for that etc. So that’s what boost your post does is it basically takes a post that you already have and shows it to more people Facebook allows you to spend a little bit of money to increase the reach of that. So that is something that we will definitely be trying out and there’s a lot of value in that but I’ll explain more in future lessons promote your page not one of my favorite ones but if you’re trying to get likes to your page this could be something in the early stages if you want
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