The Difference Between Facebook Boosted Posts and Facebook Ads
All business should decide on their unique advertising goals before they start advertising on Facebook, as some goals can be reached by boosting a post and others can be reached by creating a Facebook ad. Today’s video explains the ways boosted posts are similar and different and when you should use either.
What’s a boosted post?
A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook. Boosted posts differ from Facebook ads because they are not created in Ads Manager and don’t have all of the same customization features.
Who you want to reach: you’ll pick a target audience of the type of people you want to connect with
Your max budget: you’ll tell us exactly how much you want to spend over the course of your entire campaign
How long you want to run your ad: once you click Boost and your ad is approved, people in your target audience will see your ad in their News Feed for the duration you’ve set
Note: boosted posts are still considered ads because they require the budget to be shared with a wider audience. This is the core similarity it shares with Facebook Ads. When you receive your bill, your boosted post will be identified as an ad.
What are Facebook ads?
While boosting a post is still considered an ad, Facebook ads are created through Ads Manager and offer more advanced customization solutions. There are many advertising objectives to help you reach your specific business goals and the audiences you care about most.
What more can I do with Facebook Ads?
Choose different ad placements
Use specific ad objectives
Maintain creative control
Use advance targeting capabilities
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