Watch over my shoulder as I go through my live Facebook advertising campaign results and share how I review the data in the Facebook Ads Manager to decide whether to scale the ad or not.
The first video in this Facebook advertising data analysis series is here:
The third video… Where you see what happens after I make these changes inside of the Facebook ad manager is here:
The original video where I setup the first ads in this ad set is here
Since that video, I added approximately 15 additional ad sets using the $5 Facebook Ads process I outlined in this video:
In this ad campaign, every ad set points to the same exact ad and landing page…. So the only variable I’m working with here is the audience at the ad set level.
A very important part in knowing when to turn off a Facebook advertising campaign or ad set is to know your KPIs… or your “Key Performance Indicators”…
For me, the two numbers I track are my cost per lead and my cost per new customer acquisition…
I cover these in detail in the Facebook advertising math video you can find here:
And the funnel math video, here:
The ultimate goal is to scale your ad campaigns but only the ones that are proving they can be profitable over time based on the adertising data.
The ‘how to scale your facebook ads’ video that goes deeper into the philosophies how to do this are here:
If you like this video and you want an exclusive Facebook advertising video where I show behind the scenes of my funnel that generated 14000 leads in 30 days for $888, go here: