The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation, we went undercover posing as a new business, and discover how companies can buy a positive reputation online.
We reveal an entire industry devoted to helping businesses mislead you. Host Erica Johnson reveals how cheaters pull it off, and how you can spot a faker.
More from CBC Marketplace, Canada’s top consumer affairs show:
Watch episodes online at e
Like us on Facebook: e
Talk to us on Twitter:
Follow our hosts @cbctom and @cbcerica