A common pitfall of SaaS companies is investing too much in user acquisition, but too little in user activation. User activation is a bridge that brings users from a marketing touchpoint to their “Aha!” moment where they first start experiencing value from your product–an important step to upgrade your trial users to paid ones.
Join us on this fireside chat with Anish Thimanna, Product Manager and Hema Ramaswamy, Data Analyst at Signeasy, an easy-to-use, cloud-based eSignature and document transaction management solution for businesses with over 8 million users worldwide, to explore the topic of user activation for SaaS.
– What is user activation, why is it so important for SaaS and how do you measure it?
– Strategies for activation, with real-life examples from Signeasy
– Secrets to setting up the right SaaS metrics
Signeasy is an easy-to-use, cross-platform and cloud-based eSignature and document transaction management solution for businesses. Over 160,000 customers in 55,000 companies worldwide use Signeasy to digitize and streamline document transactions and business workflows. Founded in 2010, Signeasy is headquartered in Dallas, USA, with a large engineering and product design office in Bangalore, India.
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 6,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: www.mixpanel.com.