Tip 1) Build a highly convertible and professional website (mobile first). Take pride in your content – your website is your 24/7 sales person that never calls in sick! When people are researching gyms and/or trainers, they compare websites
Tip 2) Build a strong presence on social media! Social proof is huge with a gym, people want to see you’re posting good content and your members are engaged and passionate about your brand. Instagram, Facebook and YouTube would be among the most popular social platforms for gyms.
Tip 3) Create lots of videos! One idea is to write down questions you are asked during the week and make videos of those things to share on social media! You can also create a weekly email or SMS tips series people can subscribe to and get tips via email or text! Also tell your client’s stories, feature a member of the week
Tip 4) Use a CRM! Keep detailed notes on your clients, send automated emails for holidays, birthdays and more. Check-in & follow up with clients and keep them engaged! This CRM is free for life! />
Tip 5) Invest in building a strong online reputation. Give a free month for a review!
Tip 6) Get Listed & Optimize Local Listings & Directories
Tip 7) Get on 1st page of Google for your top keywords (SEO, Maps, Paid Search). Also run brand campaigns for your gym’s name! You can even consider competitor ads (run ads for other gym names)
Tip 8) Run retargeting ads on google display network, YouTube, Facebook and Instagram
Tip 9) Run Social Targeting Ads on Facebook & Instagram in your area. Consider targeting followers of other gyms. Video ads work best, provide value, don’t sell.
Tip 10) Develop a corporate program and offer businesses and organizations nearby a discount! Consider running classes for those groups.
Tip 11) Increase your revenue per client by selling swag, supplements, gear, drinks & snacks, meal plans, etc..
Bonus Tip – Use an all-in-one marketing platform which has both the talent & technology you need to succeed.
Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor!
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