In an interview with London South East, tinyBuild’s CEO and co-founder Alex Nichiporchik, said he wanted the games developer and publisher to become a media company.
“Our long-term goal is to become a media company where our franchises live in media formats that are relevant in ten, twenty or thirty years’ time.”
Nichiporchik is keen to expand game franchises into graphic novels, books, and animated tv shows.
Franchise expansions “really help elevate the brand overall and also derisk development of video games.”
TinyBuild listed on AIM in March at a valuation of £340 million and the market cap has risen by almost a half since then to around £500 million. The company’s best-known game is ‘Hello Neighbour’ and Nichiporchik is confident about the pipeline of games – 25 titles – that are following behind.
“We’re learning from ‘Hello Neighbour’ and we’re applying those learnings to all our franchises. Our biggest title last year was ‘Totally Reliable Delivery Service’ and we’ve just announced the next game in development in that franchise. It has cost $17 million over the last year. For comparison, the ‘Hello Neighbour’ franchise has cost $60 million over four years.”
One of tinyBuild’s advantages is that it often uses developers in regions such as Eastern Europe. These developers can be cheaper and tinybuild is good at “bridging the culture and business gap” with developers outside the US.
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