Home Uncategorized Get Started With Meta Business Suite with a Meta Australia & New Zealand Trainer

Get Started With Meta Business Suite with a Meta Australia & New Zealand Trainer

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Get Started With Meta Business Suite with a Meta Australia & New Zealand Trainer

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Meta Business Suite is a free tool that enables you to manage all your business activity across Facebook, Instagram and Messenger from one place.

It’s had a few different faces over the years, including Publishing Tools and Creator Studio. But now it is bringing together the best of all those tools to make it more simple for you to manage your business properties on Facebook, Instagram and Messenger.

In this session from Meta Australia & New Zealand Lead Trainer, Dante St James, you will learn:

01:20 Why Business Suite matters
02:28 How Business Suite saves time
05:45 What the first steps re
07:36 The importance of keeping up with comments
09:18 The fun of creating and sharing Stories
13:39 The power of streamlined content creation
22:59 How to manage all your messages in one place
29:13 How to set automated messages
33:06 How to use Insights
35:45 Boosting posts
42:39 What it looks like in a real account
44:10 How to create a post
45:42 How to create a video post with a custom thumbnail
46:28 How I create a custom thumbnail in Canva
51:28 How to manage comments
54:56 Keywords and A/B testing posts
57:04 How other businesses are using Business Suite

All attendees will receive a digital workbook with what they have learned and some extra tips on getting the most out of Meta Business Suite.

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


Dante St James is one of Australia’s most accredited and recognised digital skills trainers, having started coding his own games on a Commodore 64 in 1985, to building websites from 1996 and having worked in media, marketing and technology since then. Having seen the rise of the web, web 2.0, social media and now the beginnings of the metaverse, Dante has maintained a place at the forefront of technology for nearly four decades.

Now based in the Northern Territory, Dante has been recognised as a finalist for three years running in the NT Digital Excellence Awards, has been selected as one of five accredited trainers for Meta (Facebook) Australia, holds training contracts for Google’s Digital Springboard program and working with the Australian Government’s Digital Solutions and Entrepreneurship Facilitators programs.

Dante has accumulated 107 certifications in various technologies and business skills, which he sees as vital for the operation of his training and marketing agency, Clickstarter, and the growth of his mobile and NBN reseller business, Cellular One. In 2022, Dante has launched StartUp Territory, a pre-accelerator program for new businesses and the Marketing Institute of the Northern Territory.

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