On this season of Showrunner, Stephanie Liu is taking us all into the world of live selling. Live selling is projected to become a $25B (yes BILLION) market by 2023. Blending entertainment with instant checkouts, live commerce offers retailers, brands, and content creators a new channel to reach and engage audiences.
In this episode, Stephanie will take you through everything you need to know to get started with live selling. We’ll cover pre-production (creative briefs, storyboards, visual branding, run of show), production (setup, gear guides, roles & responsibilities, tech rehearsals), and post-production (engagement, repurposing, case studies).
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